In-car Advertising Is Coming, And This Is Why We’re Not Pleased

There’s absolutely nothing in the world quite so negative as marketing. The majority of us simply accept it as a fact of life, which it is. For a few of us there’s always a little growl of annoyance at the back of our minds whenever we’re required to put up with someone attempting to sell us something.

On one hand, a reasonable decision has to be that anyone selling anything has to make customers aware of exactly what’s available. You can’t always depend on buyers to actively seek you out. Marketing is fair enough, on that basis.

On the other hand there have actually always been limitations to how prevalent this business intrusion into our lives can get. Roadside billboards, radio advertisements, TELEVISION ads and printed advertisements are a passive attempt to engage with individuals with money to invest. They’re great. You don’t have to pay attention if you do not desire to, even though lots of people do.

No one can argue that you do not sometimes get helpful information from marketing. It’s good to understand, for instance, that there’s a cars and truck parts store half an hour’s drive from your home that you didn’t learn about, and never would have known about if not for advertising.

On the other hand, the age of connected devices has brought with it a very different kind of marketing. We’re discussing pop-ups, banner ads that are impossible to close down, and pre/mid-roll on videos. These are the industrial truths of the digital age. Advertising assists keep publications like this running, so it would be mighty hypocritical of us to call it all bad. However it will become worse.

It will permit marketers to pipeline their commercials directly to your car’s media screen when the car is stationary. Adverts you never asked for and never concurred to accept.

Adverts will be delivered either under threat of punitive damages if you do not ‘choose’ to see them, or with a bribe-shaped discount rate on the expense of your connected vehicle services if you do view them. It depends on which way you want to take a look at it. A Telenav representative said:

” This method assists cars and truck makers balance out expenses related to linked services, such as wireless information, material, software and cloud services.

” In return for accepting ads in cars, motorists benefit from access to connected services without membership costs, as well as new driving experiences that originate from the highly-targeted and pertinent deals delivered based on information originating from the automobile.”

With innovation currently able to check which way your face is turned and which method your eyes are looking, the car might understand whether you’re seeing these commercials or not. It may even pause them if you avert, or choose not to let you access the net until you’ve enjoyed the entire advert(s).

Forgive me if I’m being over-dramatic, but that seems like being held to ransom in your very own car. Your cars and truck is your individual area. It’s a personal cocoon that you keep precisely the way you desire it. You make it look the method you desire, you make it sound the way you want and you make it feel the way you desire. Your option of model alone is a reflection of who you are, even if the automobile itself is unmodified. It’s yours, and only you need to get to choose exactly what goes on inside it.

Now marketers wish to violate those personal borders and stick their starving mouths in where we don’t desire them. They don’t care whether you want to be left alone, or that it’s your personal area. They wish to turn every private vehicle into a way to force you to enjoy their sales pitch.

To this we say no, thank you. Marketing on public transportation is level playing field, however not in people’s private cars and trucks. We do not desire advertising in our vehicles. Not now, and not ever.